The Aroma. The Taste. Fresh Roasted Coffee Beans. Oh, My!

A hand roasted small batch boutique in Valley View, Texas

SUMMER SCHEDULE--NEW☕️NEW

THE WEEK OF AUGUST 22 I WILL BE AT THE FARMERS' MARKET:

TUESDAY THRU FRIDAY,  8am to 1pm.

In addition to my website, THE GAINESVILLE FARMERS' MARKET (Corner of W Broadway and N Chestnut, 2 blocks NW of Courthouse) will be my "bricks and mortar storefront."

If this is not convenient for you, email me at mdavidson65c@gmail.com with your needs and I'll prepare your order and contact you.

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LAST UPDATED AUG 24, 2016

KCR BLEND FOR KEURIG BREWERS

NEW!

Refillable K-Cups

EXPRESS ORDERING (existing customers)

Express Ordering is designed to get your order to us and deliver it in the shortest period of time. Use this form to order your freshly roasted beans. I will confirm your order within hours and prepare your coffee. I will contact you with pick up options. As this process makes everything more efficient, your price will be only $14 lb and $12 lb for subsequent lbs, per order. 100% Estate Maui is only $18 lb and $15 lb for subsequent lbs, per order.

SMART PHONE ALERT

TO VIEW MY FULL AND COMPLETE WEBSITE, USE YOUR PC, MAC, OR TABLET.

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GIFT CERTIFICATES NOW AVAILABLE

WHAT A GREAT GIFT IDEA!

Whether it's a relative in Dallas or clients that just need to be specially thanked for their business, Rancho Paraiso Coffee is the ideal choice. With coffee varieties numbering over 20 and free gift boxes, the coffee lover on your list will be very pleased, indeed.

WEBSITE CONTENT

1. To Order

2. Coffees in the Spotlight

3. Sign Up For Our Newsletter

4. The Fine Print

5. Coffees Available, Not Currently in Stock

6. Got a Question?

7. Newsletter

8. What Folks Are Saying About My Coffee

2. COFFEES IN THE SPOTLIGHT

N*E*W   C*O*F*F*E*E*S

PAPUA NEW GUINEA NEBILYER VALLEY

Coffee has been cultivated in the Nebilyer Valley for over 40 years, and the bulk of it originates from small holders. This specific coffee is a product of a multitude of small holders’ crops originating in many different villages and clans throughout the valley. The cherries produced by the small holders are taken to the Korgua wet factory—they use a wet processing, sun drying method. 

This lot of Papua New Guinea Nebilyer Valley is a bit brighter, sweeter, medium-bodied version of the deep-toned, heavy Indonesian cup.  Nebilyer Valley features sweet cocoa and nutty flavor in place of Indonesia’s more typical forest and earth note. Mellow and aromatic. Tasty every day.

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TANZANIA KILIMANJARO

Tanzania Kilimanjaro Estate Peaberry Plus coffee is sourced from a family-owned estate located in the Karatu district, Tanzania. Kilimanjaro Estate coffee is cultivated on the rim of the Ngorongoro crater, which is the largest unbroken caldera in the world and a UNESCO World Heritage Site.  More than 25,000 wild animals, including the largest population of lions, make their home within the crater walls.  The rounder shaped peaberry, formed from the rare maturation of one seed per cherry rather than the typical two seeds, is meticulously sorted during the milling process for its distinct flavor profiles.  

The brighter aspect of this cup gives a lot of sweetness, little hint of lemongrass and a bit of a darker fruit note. This is all balanced nicely with a spicy cocoa undertone. 

 

 

4. THE FINE PRINT

Hello. My name is Mark Davidson. I roast beans.

Fresh roasted green coffee beans, done to order, in my country coffee kitchen in the small North Texas town of Valley View.

I buy green beans from all over the world and roast them in my Sonofresco commercial roaster. Your beans are roasted only after you have ordered, so they are the freshest possible.

COFFEE TYPES CURRENTLY AVAILABLE:

  • Rancho Paraiso Ranch Blend (our most popular)
  • Hacienda Blend 
  • KCR Blend (for Keurig Brewers)
  • Sumatra (Indonesia)
  • Sumatra Decaf
  • Costa Rica 
  • Columbia
  • Ethiopia 
  • Peru, Fair Trade & Organic
  • Hawaii (Maui)
  • Malawi (Africa), Fair Trade & Organic
  • Kenya AA
  • India Mysore
  • Panama Boquete
  • Papua New Guinea Nebilyer Valley
  • Tanzania Kilimanjaro

OTHER CONSIDERATIONS:

  • Roasts levels are medium or dark
  • Whole beans or ground for drip
  • Standard packing is 1 pound

Pricing is $15 for 1st pound and $12 for subsequent pounds (per purchase). Exception is Hawaiian, which is $20 per pound.

PICK UP IS SIMPLE:

  • Pick up at the Gainesville Farmers' Marker. Days/hours are always posted at the top of this website.

SHIPPING IS SIMPLE:

  • Shipping is the cost of coffee plus USPS charges.

BILLING IS SIMPLE, TOO:

  1. Place your order.
  2. I notify you of total cost via email.
  3. You mail me your personal check payable to Mark Davidson.
  4. Within 24 hours of receipt of your check, your coffee will be on its way via USPS.

AND THE DRINKING. OH, MY!

  • Use a tablespoon of ground coffee per 6oz cup. If you like a bolder cup, use 2 tablespoons
  • Put your brewed coffee in an insulated container soon after finished, ensuring no "burned coffee taste"

Enjoy your Sunday morning (or any morning) with the freshest beans possible.

And, what a great gift idea! Gift packs available, including 1 pound of coffee, 2 generous coffee mugs, and 2 hand crocheted coasters, in a gift box...all for $30.

5. COFFEES AVAILABLE, NOT CURRENTLY IN STOCK. COUNTRIES OF ORIGIN INCLUDE:

 

  • El Salvador
  • Hawaii (Kona)
  • Honduras
  • Nicaragua
  • Burundi
  • East Timor
  • Bolivia
  • Zimbabwe
  • Burundi

6. GOT A QUESTION?

Have a coffee question? Don't see a coffee bean type you would like me to order for you (I can literally order green beans from any coffee growing region in the world). Interested in a special roast, such as espresso? Have a comment on my website? Just let me know. BACK ISSUES OF NEWSLETTERS If you would like a copy of a previously issued newsletter, just note it in the Message section below. Topics include: -FEBRUARY 2015: My equipment, packaging, and brewing hints. -MARCH: Costa Rica coffees, the French Press, and "travel and coffee." -APRIL: Flavor and roasting profiles, storage, and grinders. -MAY: New green bean arrivals. -JUNE: Storing coffee and keeping it fresh. -JULY: How the pros taste coffees. -AUGUST: The great coffees of Columbia. -SEPTEMBER: Coffee bean roasting styles. -OCTOBER: Coffees from India and the Pacific. -NOVEMBER: Blends and blending. -DECEMBER: Coffees of Ethiopia. -JANUARY 2016: Brewing good coffee. -FEBRUARY 2016: Testimonials for Rancho Paraiso Coffee Roasters. -MARCH 2016: Keurig refillable cartridges and popular selections -APRIL 2016: "Build Your Own" Buffet, Jamaica Blue Mountain. -MAY 2016: Single origin beans, drip tray cleanliness. JUNE 2016: Kenya beans, proper brewing practices. -JULY 2016: What do shiny beans mean? Brew philosophy.

7. JULY 2016 NEWSLETTER

What Do Shiny Beans Mean?

I get a lot of questions about shiny beans, and there’s a lot of misinformation out there. Shiny beans aren’t bad! Here’s what’s really happening when your coffee looks shiny or feels oily.

As we know, coffee is a fruit, and what we call “beans” are actually the seeds of the coffee cherry. These seeds have naturally occurring oils, and when the beans are washed, hulled, dried, and roasted, the oils start to turn from a solid to a liquid.

During roasting, the cell structure of the bean breaks down and becomes more porous, so the oils inside the bean expand, melt, and rise to the surface. It takes a few days after roasting for all the oils to come forward.

So what does the oil tell you about the taste of your coffee? The more shiny and slick your coffee is, the more developed the roast. Basically, the longer a coffee is roasted, the more the oils melt out of it, so the shiniest coffees are usually dark roasts. Darker roast coffees with more developed oils will lean towards the chocolate end of the flavor spectrum and probably pair great with milk.

It’s important to remember that all coffees have oils, every single one of them. The oils you see on the outside of a dark roast are also present inside a light roast – it’s simply the case that the roast was not developed to a point that the oils inside the bean melted and rose to the surface.

So if you like chocolatey coffees, don’t worry about shiny beans. If, however, you open a bag to find that the oil is no longer slick and smooth, but gummy and sticky, the oil has aged, so the coffee was roasted a while ago and might not taste too great.

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Bean to Brew Philosophy

 

Coffee is amazing. It starts as a fruit, and then we pick, sort, pulp, ferment, wash, dry, rest, ship, roast, bag, grind, and brew until it comes to be the familiar morning nectar we know and love. Coffee’s daily transformation is, in my humble opinion, one of the most amazing transformations on the planet. Better than a butterfly.

Much of the transformation happens right in your own home. The beans arrive at your door, and even though they’re already harvested and roasted, they need to be further processed. When you brew your morning cup of coffee – weighing the beans, grinding them fresh, measuring the water and its temperature, and combining it all in a precise, timed technique – you are literally performing science. The chemistry of coffee is beautiful, and we are all morning scientists!

 

 

 

8. WHAT FOLKS ARE SAYING ABOUT MY COFFEE

August 24, 2016

Hi there,

I purchased my first pounds at the market last week. It's superb!

Shirley

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July 10, 2016

LOVED THE MALAWI MZUZU

Morning Mark.  Just wanted to give you a thanks for the Zuzu coffee.  I'm out of town this week but will let you know when I want to pick up 2 pounds of those scrumptious beans.  

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July 1, 2016

Hi Mark, 

What another great newsletter. I thoroughly enjoy how you're able to take a daily human ritual, brewing a cup of coffee, and describe it as lovely poetry. That's rather a talent in itself.

I was not aware that the oils melt out of the beans. That made me smile! I like the smell when you first open a bag, or grind fresh beans.

From another morning scientist. Keep roasting!

Cheryl 

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June 28, 2016

Hubby enjoyed the coffee that you selected for him. Thank you, so did I btw.

I hope business is good for you at the Farmer`s Market' I like that little place so much.

I'll be around for more!

Best,

Cheryl 

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June 18, 2016

Hi Mark. What a treat that Papua New Guinea is, I only hope I can get some more next time I see you. Outstanding!!!

Joel

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June 9, 2016

Good morning Mark, 

What a wonderful newsletter! 
Well written and informative too. Thank you so very much. 

See you soon, 
Cheryl

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May 22, 2016

EXcellent!  Think this (Hacienda Blend) will be one of my favorites.

Pam

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March 25, 2016

Mark,

Thanks for making the 8oz. bags available.  The Yirgacheffe was predictably awesome and the Costa Rica is now on my favorites list. Need to sample the Espresso blend another time or two but I think it is going to be a winner as well.

Thanks again,

Don

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Feb. 27, 2016

Made the coffee I purchased from you yesterday (Ranch Blend) and indeed it is amazing. The lady in the little Mazda (Black car) Thanks!

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Hey Mark! My name is Zoe and I manage the blog at Onepager. I just wanted to let you know that we posted a writeup of your website for our Featured Onepager series. Each week, we highlight a small business who we think has a particularly awesome website. So thank you for being a great example for us to feature this week!

Wake up and smell this week’s Featured Onepager!

Rancho Paraiso is a small batch coffee roaster located in Valley View, Texas.

Why We Like It:

We like our Onepagers like we like our coffee: full-bodied, no milk. Before you reach for another cup of coffee to work up enough energy to understand our very clever metaphor, let us explain: Rancho Paraiso’s site is filled to the brim with all sorts of in-depth information about their coffee-making process: from the beans’ origins to tasting notes to at-home brewing instructions, this boutique roaster gives customers all the knowledge they need to fully enjoy each cup of their delicious coffee. Since there’s a lot to take in, they’ve very thoughtfully provided an index at the top of the main content to help curious coffee enthusiasts navigate the wealth of information. As for the milk part of our metaphor, we find that dairy generally doesn’t help websites much.

In addition to providing valuable information about their products, Rancho Paraiso’s website also keeps customers current on the store’s latest goings-on. We created Onepager to make it easy for small businesses to quickly modify their sites; Rancho Paraiso has taken advantage of just that by posting an announcement about their summer farmer’s market schedule, complete with business hours and an exact location. In another smart move, they’ve added a “Last updated July 4, 2015” timestamp to assure customers that what they’re reading is up-to-date. So once fall rolls around, they can update it with whatever exciting news is going on then.

Congratulations, Rancho Paraiso, on a site that has us buzzing!

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Dec 8, 2015

Mark, thanks for the newsletter. Really am enjoying the Hacienda blend. And the interesting info on different beans, locales, & processing. See you soon. 

Marilyn

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On Nov 19, 2015, at 7:23 PM, Don wrote:

Mark,

Thanks for the great newsletter. I brewed a cup of the Ethiopia Yirgacheffe this morning and enjoyed sipping on it for a couple of hours. It was excellent.  I'll be back!

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Oct. 3, 2015

Mark

I really enjoy your newsletter. Thank you for doing this.

Even after several years of exploring the world beyond Folgers, including home roasting, I can say with confidence I am still very green (see what I did there) in my knowledge of coffee and even less so in any kind of discerning palate.

However, it's a fun, if not sometimes frustrating, journey!

I have tried the Kopi Luak for no other reason than I wanted to. Not too crazy about it. That being said, Sumatra is among my top favorites!

Wayne

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Sept 22, 2015

Mark,  thank you for dropping off my new coffee.  We had a fun weekend trying them all.  Very very fresh!!!!! And delicious!!!!

Many thanks

Taking a delicious iced coffee with me to office this morning.

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June 24, 2015

So good to be home...thanks for some of that amazing Mark Davidson 100% Maui coffee.

Lee

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Mark that Maui coffee is dee-lish-us! 

Lee

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July 3, 2015

Great to meet you and get some real coffee while I'm up here in Gainesville. 

There is a joke about New Orleans that we carry spices and coffee with us when we travel. It is pretty much true even today.  Now I will have to take your coffee back south when I go.

My mom commented from across the room as how good the grind smelled when I opened the bag. The grinds are just right for the Keurig 'fill your own' cup and the brew is not filled with fine sediment. You have a winner with your grind process.

Thanks again and I will be looking forward to your newsletter.

Best of luck in your venture,

Mike